Discovering New Opportunities in iGaming: Techniques to Expand User Numbers and Boost Retention

Effective Methods for Gaining and Retaining Users in the iGaming Sphere

Faruk Aydin and Oliwia Warnke detailed strategies for iGaming companies to attract new players and keep current users. At the beginning of the webinar, Faruk emphasized the diverse nature of the iGaming field:

“The iGaming sector is more than just one type of operation. There are operators, affiliates, platform and game providers, as well as B2B firms like payment solutions. However, they all aim to engage their target audience at the right moment, using the most effective channels.”

Throughout their session, Faruk and Oliwia explored user acquisition, retention, and the automation of these processes to enhance the performance of iGaming brands. We have encapsulated the principal points from the webinar. To hear more detailed insights from Oliwia on engaging players more effectively, you can check the complete discussion on Revpanda's YouTube channel.

Methods for iGaming Brands to Attract and Keep Players

According to Faruk, “iGaming companies are constantly eager to pull in new players” using SEO, PPC, and affiliate marketing for traffic acquisition and, even more crucially, for player retention. Oliwia shared various strategies for gaming operators to extend their user base through acquisition campaigns, several of which can be executed using GetResponse MAX. Here are some key insights:

• Enhancing growth by developing custom solutions tailored to the company's scale and employing tools that align with the brand's demands.
• Designing landing pages to draw players through promotions, competitions, and game launches to boost engagement and grow the user base using tools like AI and site builders.
• Capitalising on search engine optimisation Enhancing visibility and driving organic traffic through effective keyword usage.
• Implementing forms and pop-ups to attract potential leads.

When discussing pop-ups, Oliwia highlighted vital strategies to avoid irritating visitors: careful planning and personalized pop-up versions. She stressed the value of executing conversions at appropriate and well-considered times , preventing an annoying user experience by limiting undue appearances. She also discussed their approach in achieving peak efficiency with GetResponse MAX.

To retain users, Oliwia recommended that iGaming operators provide tailored communication through newsletters and focus on message deliverability . Newsletters work well for marketing flash sales and distributing time-sensitive promo codes or emails. She noted that brands can use AI email creators or drag-and-drop editors to generate dynamic content targeting specific player needs. She pointed out that AI transcends mere name personalization; it allows crafting user-centric content, delivering more directed and pertinent newsletters to the audience.

She argued that A/B testing is an effective tactic for iGaming brands to understand their audiences, strategize marketing campaigns, and craft customized email communications based on user preferences. Additionally, she emphasized the significance of selecting an automation platform experienced in handling international markets to boost deliverability. Furthermore, Faruk emphasized the benefits of crafting dynamic email marketing content and conducting A/B tests to ensure the system delivers only the best quality material. Revpanda Group The Role of Marketing Automation in iGaming

According to Faruk, automating the entire marketing process is a practical solution because it's challenging to have the requisite marketing team or expertise in place. Supporting Faruk’s viewpoint, Oliwia stated that understanding what aspects need automation and what outcomes are expected is pivotal. Based on her presentation, the

can attract and retain more players by automating the following areas. best online casinos Client Communication: Automated, strategic emails and SMS communications assist brands in sending appropriate content while conserving resources.

• Segmentation: Brands with large databases can automate segmentation to ensure players receive desired content, with the possibility of rewarding loyal customers with exclusive offers.
• Online Events: Sending customized emails regarding products or games viewed but not chosen can help reclaim such players and boost conversions.
• Event-Based Messaging: Automated messages with special deals or new game updates can be sent during player milestones, like their first anniversary on the platform.
• Automated Emails for Abandoned Carts with Discounts: These emails can push players who abandoned their carts to complete purchases using a discount code.
• Content Marketing: iGaming operators can automate content to be shared based on user interests.
• Faruk demonstrated his expertise by stressing how crucial it is to include all communications steps in a workflow and discussed various user journey models. He also reinforced Oliwia’s segmentation strategy to send emails based on player navigation and game preferences.

Other Significant Marketing Channels for iGaming Operators

Oliwia noted that web push notifications aid brands in engaging users and drawing players back. Using AI, these messages can promote new offers, expand contacts, and drive more sales. AI-driven product suggestions are also useful for personalizing browsing experiences and email campaigns.

Among additional channels, Oliwia recommended mass SMS distribution and targeted Google ads to reach prospective audiences. Highlighting SMS marketing’s benefits, Oliwia explained that:

‘’Text messages maintain an open rate of 98%, with 97% read within 15 minutes , highlighting promising opportunities for campaigns; these statistics offer a reliable data set that ensures people will likely receive the contents sent.”

She emphasized that SMS campaigns are “far more intimate than other digital marketing channels,” thus necessitating careful planning and organization.

Properly integrated within the user’s journey, it can be an impactful tool. Faruk accentuated that paid promotion is suitable for unveiling a new website but can be affected by market shifts. Hence, he advised that iGaming brands should complement these efforts with strong SEO,

Best Practices and Additional Suggestions for iGaming Success content marketing , and keyword optimisation.

Oliwia shared several insights that iGaming firms can use to reach their full potential. Here are the primary tactics and suggestions she highlighted.

Scaling marketing initiatives and strategies using the appropriate tools.

• Conducting tests like A/B testing to assess effectiveness.
• Reviewing marketing efforts to craft efficient strategies and campaigns.
• Segmenting the audience and targeting them with personalized messaging.
• Producing top-notch marketing materials.
• Recognizing the importance of content deliverability.
• Employing SEO strategies to heighten search visibility.
• Integrating gamification elements like rewards, challenges, tournaments, and loyalty programs to increase user participation.
• Meticulously utilizing paid advertising to reach interested customers.
• Establishing player communities via forums, social media groups, and online platforms.
• Using social media for content dissemination, promotion organization, and influencer attraction.
• Tracking marketing campaigns to optimize ROI and ensure sustainable expansion.
• Faruk, on the other hand, suggested brands focus on developing GDPR-compliant email lists to maintain high sustainability levels . He also underscored the significance of leveraging social channels and cultivating communities . He proposed that iGaming brands should collaborate with influencers and streamers to recruit new players.

What Lies Ahead for the iGaming Industry?

Faruk raised a vital question about the future role of marketing automation in the iGaming realm. Oliwia mentioned several aspects essential for forecasting the future. These include utilizing data analytics for personal campaign development, refining

to boost user satisfaction, integrating emerging technologies, adjusting to regulations, and diversifying marketing efforts to meet evolving demands. iGaming website development During a Q&A session, Olivia elaborated on the application of APIs in automating marketing tasks. She also described how B2B brands could incorporate newsletters and automated marketing approaches tailored to their specific needs. Faruk echoed her insights, recommending B2B brands use competitive keywords, digital PR, and

, alongside webinars or podcasts for audience engagement. link-building services Realize Your iGaming Potential with Revpanda

Revpanda Group is poised to elevate your platform’s presence and improve user retention rates. Utilizing our expertise and insights, we design custom strategies ensuring your branding effectively reaches your desired audience. For further information,

reach out, and let's discuss potential strategies for accelerating your business growth. contact the Revpanda team Join Revpanda's online session on enhancing the user community and engagement in iGaming.