Emre Goktas Presents Expertise at Budapest's AWC 2024 Discussion

Highlights from Emre Goktas at AWC Europe

In the heart of Europe, the Affiliate World Conference 2024 in Hungary became a meeting point for industry leaders, exploring the secrets of the lucrative affiliate market in iGaming. From September 5th to 6th, the event gathered leading affiliate marketers and e-commerce experts to swap strategies, review future tech and trends, and share practical advice.

One of the prominent figures at the event was Emre Goktas, the founder and CEO of Revpanda Group. In the session titled 'iGaming Gold Rush: Tapping into the Billion-Dollar Affiliate Opportunity,' Emre shared his insights into the fast-growing affiliate market, discussing regulations, SEO traffic, and the strategic benefits of focusing on niche markets. dynamic iGaming world .

Understanding Europe's Overregulation: Strategies to Survive

Emre tackled one of the most difficult issues iGaming operators and affiliates in Europe face: overregulation . While regulations ensure fairness and transparency, Emre pointed out that the strict laws in Europe are pushing participants to offshore sites with more favorable conditions. He highlighted that while bigger affiliates can adapt due to extensive resources, smaller affiliates often struggle more.

Emre recommended that smaller affiliates collaborate with trusted partners like Revpanda Group to effectively navigate the regulatory environment and maintain compliance while steering clear of illegal operations.

SEO: The Secret Weapon for Affiliates

A key theme Emre emphasized was the unmatched effectiveness of SEO traffic in achieving success for iGaming brands. He noted that while platforms like X and Facebook are heavily restricted, SEO marketing offers freedom and flexibility.

“SEO campaigns offer creative freedom and autonomy,” Emre explained. He emphasized that organic search traffic stands out as the best method to attract players to iGaming sites cost-effectively, making it an invaluable strategy for new affiliates eager to establish themselves without hefty advertising costs.

Prioritizing Emerging Markets and Niche Products for Growth

To maintain a competitive edge in the iGaming arena, Emre advised affiliates to explore emerging markets and niche products. He recalled the early days of crypto casinos in 2015-2016 as a prime example of missed opportunities by marketers due to a lack of content targeting this new market.

His strategy? Pick a distinct niche—like crypto casinos or sportsbooks—and become highly knowledgeable in that area. By creating content for a specific niche or emerging market, affiliates can become leaders and capitalize on being market pioneers. online casinos The Debate on Human vs. AI Content: A Strong Opinion

Emre candidly shared his position on AI-created content. Reflecting on his experiences at Revpanda Group, he pointed out the drawbacks of AI in producing quality,

engaging content that performs well on Google “Success with AI-only content hasn't been reported,” he mentioned. Despite AI's growing role in content creation, Emre firmly supports human-driven content, noting Google still values quality, originality, and expertise. While AI aids efficiency, Emre made clear it's not a shortcut to success in this highly competitive field. .

Beyond SEO: Lessons from the iGaming Panel

The discussion extended beyond SEO and content tactics. Other participants, including Eman Pulis (founder of SiGMA World), discussed the evolving nature of global regulations. Mr. Pulis highlighted how governments in emerging regions are beginning to see the necessity of regulating the gaming industry, mentioning the recent establishment of a

gaming regulatory board in the United Arab Emirates . He spoke about the potential for new affiliate markets through collaborations with game providers, showcasing further opportunities for those in iGaming. Meanwhile, industry figures like Alexander Skrbo, Co-Founder of Maxrev.ai, and Todor Minev, CEO of TokaCity, offered their insights on forming strategic partnerships and using fresh monetization models to enhance affiliate success in the iGaming realm. Their perspectives complemented Emre's, offering a well-rounded picture of the industry's trajectory and the preparations affiliates can undertake.

Essential Takeaways from Emre’s Presentation at AWC Europe

The 2024 Affiliate World Conferences in Budapest presented tremendous learning opportunities for affiliates, industry veterans, and digital marketers in the expansive iGaming field. Through employing SEO power, venturing into new markets, and avoiding AI content pitfalls, Emre Goktas offered a robust roadmap for affiliate marketers.

Here are Emre's key insights:

Utilize SEO traffic as the most effective and budget-friendly means to attract organic traffic.

• Opt for human-generated content over AI, focusing on quality content that adheres to Google's standards.
• Aim for niche products and new markets where competition is less intense but with significant growth potential.
• Engage with respected partners to overcome regulatory barriers and foster resilient affiliate businesses.
• Recognize how increasing regulatory awareness by governments is unveiling opportunities in previously unreachable markets.
• Looking to elevate your iGaming brand? Collaborating with an

award-winning iGaming marketing agency like Revpanda Group is key. Our team of experienced SEO and content marketing specialists is ready to enhance your marketing activities and offer the best strategies to turn visitors into loyal clients. Our mission is to create a brighter future where technological advancement generates beneficial jobs for everyone.