In 2025, Valentina Bagniya and experts explore vital trends and impactful strategies making waves in iGaming.

Drawing inspiration from Valentina Bagniya’s marketing expertise and career achievements.

Valentina, as an experienced marketer in the iGaming sector, provides profound insights in this live session with Revpanda. Her career in SOFTSWISS began amid a surge in online gaming thanks to COVID-19.

B2B partners increasingly considered investing more, particularly as industries faced data scarcity and struggled to make informed decisions that would shape future trends.

The inspiration from her managerial relationships and learning from others’ successful strategies has been a crucial part of her growth.

Guidance for iGaming operators in 2025 focuses on building trustworthy and renowned brand identities through effective marketing strategies.

Faruk commends SOFTSWISS for their comprehensive guidebook, the 'iGaming Trends Report,' which outlines upcoming industry trends. the iGaming industry It includes a marketing guide that offers assistance to individuals crafting a strategic marketing approach.

Valentina believes marketing is an art of analysis and creativity. She stresses the importance of understanding industry dynamics, the goals for your brand, and shaping the perception of your casino or betting business.

She underscores the significance of choosing a strategic mix of marketing channels while being fully aware of their impact in a competitive landscape. Entering new regulated markets is expected to be challenging, thus emphasizing the need for an efficient media plan and analysis of marketing funnels to draw in and retain players.
Simultaneously, creativity is vital to capture attention, increase awareness, and draw in prospective customers. Significant events like ICE Barcelona offer a platform to innovate and produce industry-impacting ideas. Valentina’s perspective on regulations impacting the iGaming sector suggests a fragmented landscape needs collaborative efforts between operators and regulators for streamlined processes.

Asking how AI will influence iGaming, Faruk highlights the industry's acknowledgment of AI and machine learning as transformative forces. Valentina points out the essential role AI is beginning to play in daily operations.

Her view is that AI can assist technology providers in better understanding player behavior, enhancing self-exclusion tools, designing engaging games, and offering personalized experiences. While VR and AR have not yet reached peak demand, they are potential leading trends in the next few years.

Faruk concurs, emphasizing that strategy must guide the path forward and underlines Revpanda’s focus on prioritizing human-crafted and localized content.

A glimpse into how crypto casinos and a new generation of players are shaping the dynamics of iGaming.

Valentina notes the distinct nature of Gen Z as a newer demographic in online gaming. She sees them as a key market to engage, suggesting operators focus on appealing to their interests and addressing their value system while promoting responsible gambling.

She envisions gambling as a form of entertainment for Gen Z, and Faruk agrees, emphasizing the necessity of understanding Gen Z’s preferences to adapt and resonate with this emerging audience. Localisation is a crucial factor in succeeding in new iGaming markets. .

In discussing localisation, Valentina advises that understanding the unique behaviors and psychological profiles of target audiences is key. Building an impactful brand depends on knowing how players interact with games, register, and what gaming habits prevail.

Agreeing, Faruk advises creating strategies sensitive to local nuances and languages to effectively enter and operate in new regions, while hiring a local team experienced in the iGaming domain is also recommended.

Explore and gain inspiration from the most notable figures in iGaming on Revpanda’s platform. crypto casinos Explore our platform for more insights into the latest iGaming industry trends.

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Find us in Tallinn, Estonia: Keemia tn 4, Kristiine district 10616, Harju county. online casinos We are located in Malta: SOHO The Strand, Fawwara Building, Triq L- Imsida, Gzira, Malta, GZR 1401.

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iGaming 2025: Insights from Valentina Bagniya on Emerging Trends and Approaches

Join Valentina Bagniya, who leads marketing at SOFTSWISS, alongside Faruk from Revpanda as they delve into the shifting landscape of iGaming, discussing innovative trends and effective strategies. news page Services for Enhancing Conversion Rates