Discover How Faruk Aydin Stands Out: Ranked Top 3rd Speaker Among 50 Experts at the Click To Cash Event

The Foundation of Conversion: Understanding Traffic Sources

With 16 years of experience in the iGaming industry With over two decades in marketing, Faruk offers insights into effective strategies that can drive conversions for online gambling brands. He defines conversion as the action a user takes on a website, emphasizing its significance. conversion rate optimisation Conversion revolves around boosting the proportion of site visitors who execute the desired action.

The journey of conversion begins with attracting visitors through organic methods like SEO and paid strategies such as PPC ads and affiliate partnerships. Faruk advises leveraging these various traffic streams as part of a comprehensive digital marketing plan, noting the distinct benefits each offers. For instance, SEO, while time-consuming, offers long-term sustainability compared to the quicker but costlier PPC.

Practical SEO Tips to Consider

Illustrating his experience in digital marketing, Faruk shared search engine optimisation strategies designed to draw a larger audience to brands' websites. Here are notable points from his session.

• Focus on creating content that is highly relevant and locally-tailored, addressing the specific interests of players in your target market.
• Opt for content written by humans for authenticity.
• Avoid AI-generated content, as it tends to be unfavorable in search engine rankings.
• It's essential to understand the interests of players and ensure your content aligns with their motives.
• Use brand protection strategies Consider establishing additional websites to capitalize on your branded keywords and prevent losing commission to affiliates.

Further Insights into Understanding Player Needs

Faruk emphasizes that visitors to your site come with various intents, such as informational, commercial, transactional, and navigational. Recognizing these keyword intentions is pivotal. Here are some illustrative examples of player intentions.

• Informational : Players frequently seek out answers, guides, and tutorials.
• Commercial : This includes comparing the best online casinos These might pertain to topics like blackjack rules, casino critiques, game summaries, and bonus types.
• Transactional : Players ready to engage may search for terms like 'how to play blackjack for real money' as they look for precise instructions.
• Navigational : Users with this intent know exactly where they're headed and use brand-related keywords to reach specific destinations on your platform.

Providing the essential information players seek first is critical according to Faruk. For instance, when a player is searching for gaming strategies, you should offer the necessary information they seek before you suggest online casino bonuses any offers they can take advantage of. Remember, addressing players' main intentions is more important than pushing commercial keywords.

Facing Conversion Hurdles in the iGaming Sector

Faruk highlighted the fierce competition within the iGaming sector, pointing out the challenges and expenses involved in acquiring new players. He also touched upon regulatory hurdles, referencing the stringent regulations in countries like Germany. Additionally, he noted the challenge posed by the dominance of high-authority sites in search engine results for certain keywords.

Tips to Avoid Common CRO Mistakes

Through years of experience in the industry, Faruk has seen many individuals and brands make costly errors. He provides the following advice. award-winning iGaming agency Avoid poor localization by ensuring content is thoroughly vetted for relevance to the local market.

• Ensure your website is optimized for mobile users and provides local payment options.
• Offer a variety of new games to satisfy the diverse preferences of players.
• Prioritize outstanding customer support services.
• Analyze competitors and keep up with the latest industry trends.
• Don’t overuse keywords at the risk of making content irrelevant.
• As an affiliate, keep track of where your traffic is coming from and who operates it.
• Aspire to elevate your iGaming brand with tried-and-true CRO and SEO strategies?

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