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Creating Brand Recognition in the Competitive iGaming Market
In the fast-paced iGaming sector, establishing a memorable brand presence is vital for achieving long-term success. Txema, a specialist in SEO and growth at Revpanda, provides insights alongside Faruk on how companies can effectively improve their visibility. He underscores that being known isn't sufficient ; it requires being acknowledged by a targeted audience through purposeful marketing efforts .
“People tend to revisit a website,” Txema points out, “if they have been there before and trust the site's content and offerings.”
During the session, the discussion centers on using proven SEO methodologies to cultivate brand credibility , reduce affiliate expenses, and ultimately drive a higher return on investment (ROI) in the iGaming sector. To delve deeper, you can watch the full conversation on Revpanda’s YouTube channel.
Comprehending the Role of SEO in Building Brand Awareness
Txema, leveraging his years of experience in SEO and growth for iGaming, ably addressed Faruk’s inquiries about brand visibility. At Revpanda, Txema evaluates site strategies to optimally hike ROI and search rankings. Revpanda Faruk highlighted the challenge of discovering iGaming brands that don't stand out. Txema explains that brand recognition involves the target audience identifying your brand name, products, and marketing activities. He noted that geographic location often influences this , prompting brands to invest heavily in sponsorships, common marketing practices, and social media advertising to connect with their audience. Influencer marketing is also on the rise.
Txema asserted that SEO serves as a means for iGaming brands to earn trust through informative content, potentially converting curious users into loyal ones. Moreover, a strong brand presence cultivates loyalty, enhancing the likelihood of users returning to the website. digital PR services Additionally, when players find a casino or betting site with worthwhile insights and recommendations, they are likely to remain regular visitors. Faruk agreed with Txema's viewpoint, stressing the necessity of beginning with informational objectives before transitioning to commercial and navigational intentions, leading to brand discovery.
Brand Protection: Minimising Costs Related to Affiliates through SEO and Secondary Sites
Txema voiced concerns about the extensive resources brands deploy for brand recognition. He suggests that iGaming brands focus on optimizing their websites using brand protection terms .
Faruk explained how individuals often stumble upon gambling sites through branded searches but cautioned that ignoring brand protection could divert users to higher-ranking affiliate sites . Using affiliates incurs extra costs via partnership agreements.
Explaining the concept of brand protection The recommended approach begins by elevating the primary brand site’s rankings, followed by creating secondary sites to drive organic traffic back. This strategy ultimately reduces customer acquisition expenses for brands.
Building on Faruk’s point, Txema advises brands to aim for higher rankings using branded long-tail keywords, including crucial terms like bonuses, registration, and payment options. He describes satellite sites as niche sites focusing on branded terms.
By launching satellite sites, an operator can achieve superior Google rankings over affiliates and rivals. These sites often incorporate call-to-action elements to channel traffic to the main website, eliminating acquisition costs.
Establishing a Successful Brand Protection System
A successful brand protection plan involves “empowering your primary site to secure top positions for branded keywords through
,” as per Txema. This requires website optimization and crafting pertinent content.
He also suggests developing an SEO-friendly architecture, possibly involving a secondary blog or content section. This dual-approach site comprises areas for gaming and attracting new users through branded content. An informational segment should target additional keywords, like “blackjack strategies,” when applicable. This framework not only protects the brand but also elevates the website's credibility and increases visitor traffic. SEO strategies Furthermore, creating small niche sites, or microsites, each containing 3 to 5 pages, is advisable. The actual number of pages can adjust based on market and budget considerations. These should aim for top five placements in search results for branded queries.
Adding to Txema’s recommendations, Faruk emphasized the challenge of modernizing certain rigid sites with SEO changes, suggesting blogs and new content segments as viable solutions.
Maximizing ROI Using Effective Brand Protection Techniques
To Faruk, ROI represents a primary consideration. Since brands collaborate with affiliates to drive website traffic, sharing revenues with them is common. An optimal protection strategy positively affects an iGaming brand's ROI.
Txema discussed that brand protection can enhance revenue while curbing costs linked to CPA, RevShare, and paid search models. Utilizing SEO emerges as an economical long-term strategy for brand keyword acquisition.
Both agreed on the efficacy of combining affiliate methods with brand protection to boost ROI while reducing expenses. Txema suggests beginning with PPC marketing, later transitioning to SEO. top online casinos Identifying the Ideal Moment to Invest in Brand Protection
Txema advises, “Any moment is suitable to start protecting your website”. For established brands already seeing substantial traffic, “the best day was yesterday”. New operators should initially establish an SEO-optimized site, including a blog, as start-up costs are often elevated.
Assessing brand protection costs, smaller sites with fewer keywords can start modestly per ancillary website. Maintenance and updates could involve further costs, keeping monthly outlay low under proper planning. content marketing techniques to attract free traffic .
Faruk stressed the critical nature of investing in parallel to satellite site development and SEO deployment.
Txema shared a case study of a successful outcome where revenue increased and affiliate expenses dropped by 90% after 11 months . A satellite website overtook the main site, with others ranking near the top of search results, exemplifying brand protection's future value.
Enhance Profitability Using Revpanda’s Expertise in Brand Protection link-building services Looking to drive organic traffic and strengthen your online brand presence without adding excessive costs? Reach out to the Revpanda team for expert guidance on crafting an efficient brand defense strategy and attracting more customers.
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Revpanda Webinar: Unlocking Revenue Potential through Effective Brand Protection Tactics
Join industry experts Faruk Aydin and Txema Hermoso from Revpanda in a special webinar dedicated to sharing insights on increasing revenue by safeguarding your brand in the iGaming industry. click here Enhancing Conversion Rates with Optimisation Services
