Interview with Paul Puolakka

We extend a warm welcome to Paul Puolakka and appreciate him taking the time to speak with us. Could you tell us about your career journey, your responsibilities at Mr. Gamble, and how you typically spend your day-to-day life?

Thank you for this chance to share my story. My journey in the iGaming world began back in 2014, where I combined skills from my background in sales and management to explore affiliate marketing. Over the years, I gradually climbed the ranks, from starting out as an Affiliate Coordinator to eventually leading as the Head of Affiliates.

Driven by a desire to diversify my expertise, I moved into roles focused on SEO and branding; this opened doors to consulting roles in the iGaming field before I was appointed as the CMO of a prestigious casino and crypto affiliate.

Currently, in my role as Mr. Gamble’s CMO, I engage deeply in planning our marketing strategies, studying market tendencies, directing our brand evolution, and fostering relationships with key figures in the iGaming industry.

Outside work, I enjoy immersing myself in the outdoors with activities like hiking and skiing. I’m also passionate about art, exploring cultural diversity, and indulging in business and historical literature.

Originating from Northern Finland, my love for nature, especially during winter, runs deep.

Reflecting on the year 2023 so far, how has Mr. Gamble progressed? What upcoming developments can loyal fans of iGaming anticipate from Mr. Gamble in the next quarter?

This year has been bustling with activity for us at Mr. Gamble. Our dedication to quality has been the catalyst for revamping our brand image, refining our graphics, and constantly enhancing the user interface to match advancements in UI/UX.

We were thrilled to be honored with the Best Affiliate Branding accolade at the AffPapa iGaming awards in Amsterdam, recognizing our relentless work. By participating in key events such as iGamingNEXT, iGB Amsterdam, and SBC Barcelona, we have expanded our influence and forged valuable, lasting partnerships.

Looking ahead, we are focused on making significant progress in the United States market. Our established operations in New Jersey are just the starting point, with plans for acquiring additional licenses.

Mr. Gamble has become a reliable source for players worldwide. In your viewpoint, what qualities contribute to this reliability, and what distinguishes Mr. Gamble in the audience’s eyes?

At Mr. Gamble, we uphold a strong belief in trust and honesty, distinguishing us from others. Our clear goal is to consistently build our brand’s reputation rather than seek short-term gains.

Our company culture and passionate, skilled team are our foundations. We operate with an end-user focus, aiming to deliver a memorable and loyal customer experience.

In recent years, Mr. Gamble has accumulated a number of prestigious awards. What is the secret ingredient behind this level of achievement, according to you and your colleagues?

Our leaders’ vision, combined with a dedicated team, is the driving force behind our achievements. With data-driven decisions, we are committed to refining our offerings continually.

We might not be the largest name in iGaming, but our concentration is sharp. Rather than hastily expanding our offerings, we emphasize perfecting them to ensure distinctive quality and effectiveness.

This, I believe, is one of our core secrets to success.

The landscape of iGaming has transformed rapidly post-COVID, with an influx of new affiliates and operators. How do you foresee this impact on the industry? Are there any strategies Mr. Gamble intends to implement to maintain a top position?

The pandemic reshaped the iGaming landscape dramatically. As physical casinos shuttered, the online sector flourished. This shift brought about heightened competition, with companies focusing on perfecting their services.

Mr. Gamble is well-prepared to navigate these shifts. Our nimbleness and drive for innovation let us not only adjust but thrive.

We keep a diligent eye on industry trends, ensuring Mr. Gamble stays ahead in the game.

Considering your extensive experience in affiliate marketing, what common pitfalls do you observe within iGaming affiliates today? What could they improve or focus on?

The affiliate realm of iGaming is complex. While it’s easy to point out errors, each organization works through its own obstacles and learning experiences.

Still, it’s critical for affiliates to look at sustained value instead of fleeting tactics. I wish everyone in this challenging space finds their path to success.

We thank you once more for your valuable insights, Paul. It’s been a pleasure having this conversation. Would you like to leave our readers with any parting thoughts?

Do what you love, love what you do.