Interview with Lucie Kadlecova

Hello Lucie, we're thrilled to have you join us. Could you recount your experience in the iGaming sector and how it led you to the position of Chief Marketing Officer at Aviatrix?

Greetings, thank you for welcoming me. I am Lucie, the Chief Marketing Officer at Aviatrix, a firm that is reshaping the online casino landscape with a pioneering crash game focused on player interaction.

I've been part of the iGaming industry for over seven years, joining Aviatrix recently. Formerly specializing in online slots, I was drawn to Aviatrix's unique and exhilarating game that challenges player expectations, offering a novel level of engagement and immersion. The company's supportive, positive, and appreciative culture also impressed me. It's proving to be an ideal match, and I eagerly anticipate the next steps in this journey.

Aviatrix is making waves with its unique online casino game featuring NFT-based mechanics. Could you elaborate on this groundbreaking approach and its impact on the game's achievements?

Aviatrix offers a distinctive crash game utilizing NFT mechanics to deliver a more engaging player experience. It lets players craft and customize NFT planes, which they then use in the game.

This groundbreaking concept has propelled the game to success. It appeals not just to traditional online casino players, but also to those enthusiastic about blockchain and console gaming. It fosters a sense of ownership, allowing players to amass and (soon) exchange NFT aircraft.

What differentiates Aviatrix from other online casino games, and what has fueled its swift rise and fame?

Crash games are intuitive and enjoyable. Some find online slots intimidating, but with Aviatrix, the classic crash mechanics are presented in a high-quality game with extra features, social elements, and tournaments.

This game is especially beloved in emerging markets, where the novelty attracts players. With constant updates, it keeps drawing in new players while ensuring returning users.

Aviatrix's design enables players to possess and customize their in-game aircraft. Can you discuss the significance of NFTs in gaming and how this feature has captivated players?

Players can customize their blockchain-based NFT planes, altering aspects like color and components. The game introduces a unique social layer where players view others' creations. An upcoming marketplace will allow for custom skin purchases and NFT aircraft trading.

This distinctive concept in online casinos is taking off. The blockchain backing Aviatrix ranks fifth in global activity, with over a million daily transactions, showing high player engagement.

For operators, Aviatrix provides a tailored and exclusive gaming experience. How does this strategy benefit partners, and how do you collaborate with them to ensure success?

Our goal is to give partners fullest control, allowing them to tailor Aviatrix to their brand, including logos and colors on planes. Our designers are developing a new game version with innovative planes, expected by late 2023.

As the CMO, how do marketing and branding integrate into Aviatrix's overall strategy, and what distinct challenges and opportunities do you face in the iGaming sector?

Branding and marketing are crucial for a new game in the competitive iGaming space. We strive to be unique, launching distinct campaigns like showcasing a vintage plane at SBC Summit Barcelona, making the conference's most iconic meeting spot.

What personal and professional principles guide you as CMO, and how do they reflect in your marketing strategies at Aviatrix?

My personal and professional values align. Being honest, positive, and fair helps nurture a strong marketing team devoted to common goals.

My enthusiasm and willingness to innovate shape marketing at Aviatrix, reaping success.

Looking towards the future, what ambitions and goals do you have for Aviatrix, and what exhilarates you most about its forthcoming journey?

Since its launch, Aviatrix has advanced remarkably. We're evolving continuously, with vast opportunities on the horizon. Although I cannot divulge too much now, stay tuned!

Based on your experiences, what guidance would you offer to up-and-coming marketing professionals aiming to make an impact in the evolving iGaming industry?

Embrace differences. Though risky, marketers should help brands stand out.

Beyond your duties as CMO, do you pursue any personal passions or hobbies?

Being CMO is demanding. Rapid growth presents challenges, and travel is frequent. I enjoy golfing and spending time with loved ones when I can.

As a marketing leader in the rapidly changing iGaming arena, what literature, podcasts, or resources have shaped your marketing strategies and leadership style?

I enjoy reading psychology, understanding emotional triggers, and staying updated on marketing trends. 'Thinking, Fast and Slow' by Daniel Kahneman is a top pick.

Balancing a demanding CMO role with personal life is no easy feat. How do you maintain work-life harmony, and what advice do you have for others striving to do the same?

A healthy work environment is vital. For stress management and fitness, regular sports help. Finding balance is a continual effort.

On a lighter note, if you could choose any superpower, what would it be and what's the reason?

Inspired by Aviatrix, I'd choose flying for its unparalleled freedom.

For those eager to keep abreast of Aviatrix's latest initiatives or engage with your team, what are the best ways to connect via social media or other platforms? (Feel free to include links to be listed in the interview)

Visit our team at SiGMA Malta this November at booth 1157. Explore our website featuring a game demo here: https://www.aviatrix.bet/ .