Interview with Le Rocco
Interview
Revpanda's Anastasija engaged in an insightful discussion with Le Rocco's founders, Enrico Kierakowitz and Julian Gerdel, focusing on the foundation of their business, their driving forces, and the critical hurdles facing affiliates.
Specializing in full-range services, Le Rocco excels in the iGaming affiliate domain by concentrating on betting strategies. Their approach involves promoting clients' brands on well-known sites across various nations, along with utilizing social media platforms boasting over 500,000 followers. This makes Le Rocco a strategic choice for those aiming to capture SEO-driven traffic and launch expansive branding initiatives, especially within the DACH region.
Interview Questions
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Can you share more about your background and what initially drew you to this industry?
Our journey began with the creation of our initial website back in 2013, which started as a fun project. Placing an iGaming brand banner led to our first significant conversion, igniting a passion for drawing in more gamers, refining our websites, and maximizing our audience reach.
How did your paths cross, and what sparked the idea to embark on a joint business venture?
Our professional paths crossed when both of us were employed at the same company in Germany. Enrico dabbled in creating a finance website, while Julian, driven by his passion and expertise in sports, envisioned a sports-focused venture. This collaboration marked the birth of our first iGaming site. After dedicated work, we developed a site that we not only enjoyed but also successfully monetized, setting the stage for our future endeavors.Le Rocco becoming an affiliate.
One of the key hurdles involves the ever-evolving regulations and legal complexities across various countries. Compliance with these changing regulations, especially in social media, is challenging due to the bureaucratic nature, though we remain committed to persevering.
What insights might you offer to novices contemplating the launch of an online betting affiliate platform?
When asked for advice, we jokingly say 'Don't start!' as we're keen on monopolizing all the traffic for ourselves.
Commitment is crucial. Even when you feel satisfied with your efforts, there's always room to push further. The journey demands hefty investments of time, money, and passion, with tangible rewards often appearing after several years, so persistence is vital.
Have there been instances where your enthusiasm waned, and how do you maintain your focus and motivation?
We've never felt demotivated; our passion for our work is unwavering.
Our compact team operates with such enthusiasm that we achieve milestones comparable to larger enterprises.
What traits and abilities are indispensable for a successful affiliate business or team?
Joy and fun are at the core of our work environment, driving us to perform at our best.
In what ways do Revpanda's offerings enhance your operational capabilities?
Revpanda acts as an indispensable extension of our team, adeptly handling tasks that might be beyond our expertise or bandwidth. Their reliable partnership is crucial for executing and enhancing projects we're passionate about.
Our inaugural collaboration focused on launching a project for our comprehensive brand within Spain.www.casasdeapuestas360.es
Currently, which marketplaces do you target, and are there plans to broaden your geographical reach? If so, where?
Initially concentrating on Germany and Austria, we've expanded our reach to Italy, Spain, and the UK. By year's end, we aim to establish projects in Denmark, Sweden, Norway, India, and Brazil as well.
How do you foresee the landscape evolving in the next five years? What predictions can you share?
Looking five years ahead, we anticipate numerous markets adopting stricter regulations, although growth opportunities remain in other regions. Relying solely on SEO will become more challenging, increasing the importance of platforms like YouTube, Twitch, and TikTok.
Are there any new projects in the pipeline that particularly excite you?
We're constantly working on new initiatives, as idleness isn't an option for us.
For affiliates, what niches tend to yield the highest success and profitability?
I'm unsure about the answer, but if you happen to know, please enlighten me!
How do you manage stress, and, if applicable, can you share any valuable insights?
Stress is a rare occurrence thanks to our structured planning which involves weekly and daily task management and firm deadlines. However, on occasion, a brief meditation session helps alleviate any time-sensitive stress.
Have you attended any expositions or festivals, and how impactful were they in your networking efforts?
We cherish networking events, which resemble family gatherings in the iGaming sector. Such events foster camaraderie, offer business discussions, and provide joyful moments, sometimes complemented by a casual drink.
What stands out as the most captivating content you've consumed this month, whether read or viewed?
Our website traffic is a source of interest. In today's hectic environment, disconnecting from constant media is refreshing; try unplugging from the news cycle for a better quality of life.
What hobbies and passions do you pursue outside of work, and how do these activities enrich your leisure time?
Enrico finds free time a rare commodity due to family commitments, but he enjoys gym workouts and longboarding whenever possible.
As for Julian, family is also a priority, and in his leisure time, he delights in nature walks to recharge his energy and spirits.
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