Interview with Anete Dūniņa

Could you clarify how Revpanda Media’s affiliate network differentiates itself in the competitive sphere of iGaming?

The iGaming affiliate market is a race filled with constant new entrants and challenges. If you don’t innovate, others will take your place. Our team at Revpanda has developed to provide partners with insights proactively, updating information before queries arise, and introducing new growth opportunities even before we launch projects.

We are instrumental in elevating your presence through SEO-driven traffic, consistently outpacing competitors. Our substantial understanding of marketing and the industry enables us to not just keep up but outpace the competition by continuously updating our strategies. By foreseeing, adapting, and effectively implementing, we boost each affiliated brand’s traffic to superior standards. expertise in SEO Thanks to our global reach of geo-targeted traffic, we rarely face limitations in collaborating with partners, regardless of whether their brand is new, established, or about to launch. We set high standards for ourselves, aiming for excellence not just numerically but also in communication and delivery. Establishing a successful, mutually beneficial partnership is our long-term objective.

Which are the principal elements you evaluate when considering new affiliate partnerships?

In an ever-evolving field, Revpanda Media has firmly established itself as a future-focused affiliate within iGaming. We are adept at forecasting industry shifts, reshaping our approaches accordingly, and producing outstanding results, maintaining our reputation as a reliable partner in a rapidly expanding industry.

How has the environment of affiliate marketing in iGaming transitioned in recent years, and what steps has Revpanda taken in response?

Our decision-making heavily depends on SEO analytics to prepare comprehensively for future developments. Affiliate marketing success hinges on a cohesive team effort, anticipating and preparing for technological advancements, regulatory adaptations, and consumer behavior changes. Search engines' stringent ad policies have complicated traditional promotion methods for affiliates.

Revpanda Media leverages sophisticated analytics to gain deeper insights into user behavior, enabling the creation of more targeted and personalized campaigns for both our partners and our website audience. By refining traffic sources, optimizing conversion, and investing extensively in content, we've accomplished a higher ROI for our partners. By emphasizing quality over volume, we guarantee that each piece of content is not only compliant but also truly engaging for the audiences of the brands we promote.

Boasting a portfolio of more than 30 websites driven by SEO traffic,

What geographic areas currently provide the best results for Revpanda Media's affiliate sites?

Revpanda Media spans both global and niche sectors , offering our partners limitless traffic possibilities and multiple options for acquiring players regardless of tier, ensuring high-quality audience reach. Traditionally, Europe and the Nordics have been our most robust markets; however, we've observed notable growth in territories like DACH, Africa, and South Asia in recent months. As we identify burgeoning geographical markets with significant potential, we ensure to cater to player preferences through comprehensive pages or highly customized campaigns, assuring our partners of our adaptability to market trends and player needs.

Reputation and historical performance are critical here. Challenges are welcomed by our team, viewed not as hurdles but opportunities. As our portfolio and team expand, we ensure the quality of service and tailored assistance for each campaign remains consistent. By employing various pattern recognition tools, our team is adept at aligning expectations and exceeding them consistently.

How do you manage the dual task of bringing new affiliates on board while maintaining relationships with current ones?

Our remarkable performance, driven by quality traffic and enduring partnerships, sets us apart in the sector. The expansion we've seen, alongside the volumes delivered to partners, is something I take immense pride in. Each team member understands that time efficiency and task prioritization are vital, facilitating seamless communication and project execution.

On a personal journey over the past two years, I have experienced tremendous growth, both professionally and personally. Beginning as a game show presenter and eventually leading a team has been a remarkable journey. As the industry expands, so do I. The greatest challenge was learning to trust others and rely on their capabilities, just as others invested their trust in me. Dedication and effort in nurturing teams are crucial for future mentorship roles. I am grateful to have cultivated a team dynamic of intuitive understanding.

As Head of Sales in the iGaming world, what are the primary obstacles you encounter, and how do you tackle them?

In sales, my core principles revolve around communication, empathy, and, critically, accountability. If promises are made, they need to be fulfilled, no exceptions. Success in sales means delivering consistently—not just occasionally, but as a way of operating.

is poised to become increasingly mobile, personalized, and fast-paced, catering to fleeting attention spans.

In your view, what direction is affiliate marketing in iGaming headed, and what is Revpanda's strategy to adapt to these changes?

I believe the iGaming industry Coming trends will expand on existing innovations at an even larger scale.

Blockchain will further diversify, and AI should deliver superior, human-like interactions. Regulatory landscapes will evolve, and social gaming should foster communities where players feel as if they are interacting in a physical game room with their friends, with VR and other gadget-oriented progressions on the rise.
I am convinced enterprises should transcend traditional B2B or B2C confines. We maintain extensive interactions and develop networks, believing in diverse avenues and opportunities for collaboration – be it through traffic, cutting-edge innovations, or emerging markets. Revpanda is at the forefront, evolving within this dynamic field. Stay alert because we are forthcoming.

We take immense pride in sharing that Revpanda’s achievements have been acknowledged by esteemed authorities worldwide. Each accolade we receive serves as both a testament to our work quality and a motivator propelling us toward excellence.