A dialog with Alexandra Voronetskaya.

We are grateful to have Alexandra with us for this discussion. For those new to EvenBet, could you introduce yourself and provide a snapshot of the company's activities?

Thank you for the friendly introduction! I'm Alexandra Voronetskaya and I steer the marketing helm at EvenBet Gaming, bringing a wealth of experience across various industries into my current role focused on market acumen, brand leadership, and prioritizing the customer path in our strategic design. iGaming sector EvenBet Gaming’s reputation is built on its dedication to pushing boundaries and delivering exceptional quality, gaining accolades like the Best Poker Supplier at the EGR B2B Awards 2024. Our expertise lies in crafting adaptable online gaming services, especially in the realm of poker software. Since 2004, EvenBet has developed a steadfast, expansive platform supporting over 200 poker venues globally.

Our gaming infrastructure is crafted to provide operators with a reliable and versatile toolkit, bolstered by robust back-office capabilities and customisable features. Besides poker, we offer a variety of other card games popular across different markets worldwide, featuring over 40 proprietary games and potential access to over 10,000 integrated games.

We at EvenBet strive to empower our partners, whether they are seasoned market leaders or new entrants, by equipping them with crucial tools and comprehensive support critical for delivering captivating and safeguarded gaming experiences. world-leading providers .

The enhancement of our visibility online and at key industry gatherings has tangibly propelled EvenBet Gaming's growth throughout the year. Our revenue is on track to rise by at least 40% in 2024, according to our initial estimates. This increased presence has not only elevated our brand recognition but also opened doors to new markets such as the Netherlands, Romania, Slovenia, Paraguay, and several nations in Africa. We also celebrated a significant achievement by being named the Best Poker Provider at the EGR B2B Awards 2024, marking a pivotal triumph for us. As the year continues, further accomplishments await on the horizon. The accolades and market expansion reflect our strategy’s success and our dedicated team’s efforts in pursuing innovation and excellence within the iGaming industry. Fostering brand visibility and carving a formidable market presence remains a cornerstone of our success. Coupled with strong customer support and a precisely crafted product that aligns with market demands, we maintain confidence in our prosperous prospects.

In the past couple of years, particularly in 2024, EvenBet has significantly increased its footprint online and at prominent iGaming events such as expos. How has this enhanced visibility influenced the business landscape?

Our efforts are focused on amplifying product expertise and advancing development to deliver superior features to our clientele globally. We uphold a steadfast commitment to ensure fair play and enforce strict anti-fraud protocols.

We’re currently deploying significant energy into a crucial project that I am certain will substantially influence the entire industry. This tradition has become an annual highlight for us, and this iteration promises unprecedented depth and detail.

We are investing significantly in Soon, we'll herald its introduction to the media and industry, which I am convinced will be a key contributor for many looking for insights. At our company, marketing succeeds by adopting a comprehensive 360-degree approach. Every event campaign harnesses the entire marketing toolbox, finely adjusted to suit the event audience, market demands, and cultural setting, allowing us to deeply connect with our audience through ongoing interactive insights.

This year, we embraced a product-centric focus within exhibitions, a transition that has yielded quantifiable benefits. At recent events this September, we demonstrated how this method has bolstered our interactions, attributing its success partially to tried and true strategies implemented from my experience in the automotive industry.

Our branding methodology is thoughtfully crafted to highlight the intricacies and required expertise intrinsic to poker, a sophisticated game reliant on developed skills for both players and operators. As providers of an array of card games, we emphasize our profound expertise, laying the groundwork for trust with our partners. This trust is paramount as our fortunes are intrinsically linked to the achievements of the operators we back.

Within the media panorama, we prioritize offering valuable, accessible resources. Our platforms provide support for launching, managing, and marketing poker endeavors, underscoring our not only as a service provider but as an expert partner devoted to the success of operators. This strategy of openness and support is integral to our brand essence.

EvenBet's noticeable presence across various platforms is complemented by its captivating brand image. At both digital and physical events, the brand consistently makes a memorable impression. Is there a particular narrative or tactic contributing to this successful branding?

In the competitive media arena, our aim is to stand out by centering our focus on clients and crafting concise, impactful content that delivers maximum value. Recognizing the shortened attention spans of our audience, we strive to furnish precise insights tailored to their immediate needs.

This emphasis on relevance directs all our communications, from eBooks to expert guides. Each piece is carefully refined to ensure it is richly packed with essential information that aligns with our audience's urgent needs. SBC conference in Lisbon Balancing the representation of EvenBet at major events while remaining actively involved in key project management equates to building a reliable team. In a rapidly growing company with extensive marketing responsibilities, reliance on micromanagement isn't feasible. Cultivating trust within your team is crucial for maintaining this equilibrium, allowing focus on strategic goals and event engagements without approaching burnout.

At EvenBet Gaming, particularly within the marketing division, every specialist is cognizant of our strategic vision and their exact responsibilities. This transparency enables each individual to effectively perform their roles while understanding how their contributions intersect with the company's collective success. This methodology not only bolsters efficiency but also fosters a sense of collective ownership and accountability within the team.

Running with my furry companion. Running transcends simple physical exertion for me; it represents a path of personal growth and resilience. Each time I lace up, I'm reminded that running is about more than merely reaching a finish line. It's an exercise in embracing each stride and confronting challenges, even when it feels like I'm pushing past my limits. To me, it's the ultimate metaphor for development, both personally and professionally.

For executives and decision-makers, running holds a unique allure. After days packed with decisions and responsibilities, it serves as an effective pressure release valve. The repetitive thud of feet hitting the pavement offers a form of clarity that's hard to uncover amidst the daily hustle and bustle. Running transforms into a kind of meditative experience—a chance to reflect, recalibrate, and reconnect with personal aspirations.

Running alongside my dog enriches the routine even further. Sharing a synchronized pace with a companion who lives entirely in the present moment reminds me to remain rooted, value the now, and find pleasure in the simple act of advancement. My dog's enthusiasm for each run is the kind of energy I strive to bring to my leadership every day.

As a figurehead, you're often expected to represent EvenBet at well-known events while staying actively involved in managing vital projects. How do you maintain an equilibrium between these roles?

Running equips me with persistence, adaptability, and balance. It’s where I uncover inspiration for looming challenges, and it remains one of my preferred methods for stress relief.

Catch the latest conversation featuring Alexandra Voronetskaya, as Revpanda collaborates with EvenBet for an insightful interview.

On the topic of burnout, what's your go-to activity for unwinding and letting off steam?

Gain an insider perspective with Alexandra Voronetskaya, the CMO of EvenBet Gaming, as she delves into strategies for building trust, nurturing brand identity, and highlighting the key initiatives driving EvenBet's achievements in the iGaming sector.

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Exclusive one-on-one conversation featuring Alexandra Voronetskaya.

Meet Alexandra Voronetskaya, EvenBet Gaming’s Chief Marketing Officer. The company is at the forefront of the online gaming industry, and Alexandra is here to reveal EvenBet's pioneering branding methods, the vital role of teamwork, and ambitious plans for expansion as 2025 approaches.

Thank you for being part of our discussion, Alexandra. Could you introduce yourself and provide an overview of EvenBet for those not familiar with your company?

That’s an intriguing point of view. In this industry, having a bit of passion is essential. However, steering away from business, what’s a travel spot you consider a must-see for a leisure trip?

In recent years, particularly by 2024, EvenBet's presence has been strongly felt in both the online arena and major iGaming exhibitions worldwide. How has this increased visibility influenced your business operations?

EvenBet has a consistent knack for drawing attention with its branding, both online and at various events. What’s the secret behind this ability to stand out?

As a leadership figure, you juggle representing EvenBet in high-stakes events and managing significant projects. How do you manage these dual demands efficiently?

In that regard, how do you unwind after a busy day?

Let's delve further into your personal journey. As someone who prioritizes personal growth and education, what is the last book you read that left a lasting impact on you?

That’s a compelling perspective. It’s essential for industry professionals to maintain such passion. When stepping away from work, what travel destination do you wish to visit for leisure?

I’m curious to dive deeper into your experiences. Given your interest in self-improvement, what is the last book you read that deeply moved you?

Turning back to leadership within iGaming, guiding a diverse team in such a dynamic sector must come with its challenges. How do you adapt your management approach to foster team success while maintaining accountability and performance?

Focusing on leadership within the iGaming landscape, let’s discuss how you approach managing a diverse team in such a fast-paced environment. How do you adjust your leadership style to guarantee the team consistently meets its targets, and how do you empower them while maintaining responsibility and peak performance?

Amazing insights! With 2025 approaching, what ambitious targets and growth paths has EvenBet outlined?

EvenBet's continued ascent is impressive, and we’re glad to be a part of your marketing journey. From your perspective, how has our partnership played a role in your brand's success?

In the iGaming world, who do you view as a major source of inspiration?

I appreciate the warm introduction! I'm Alexandra Voronetskaya, serving as the Chief Marketing Officer at EvenBet Gaming. My career spans various sectors, providing a range of experiences I now apply here, focusing on market understanding, forging a strong brand, and keeping the customer journey central to our strategy.

EvenBet Gaming champions innovation and quality, with recognition such as being named Best Poker Supplier at the EGR B2B Awards 2024. Our expertise lies in delivering adaptable online gaming solutions, emphasizing poker software, maintaining a presence since 2004, supporting over 200 poker rooms globally.

That's genuinely impressive! It's no wonder EvenBet is on a soaring growth trajectory. As 2025 approaches, what major initiatives are slotted to drive the company’s expansion and continued growth?

Our platform is crafted to provide operators with flexible, reliable gaming solutions, coupled with advanced backend tools and customization possibilities. Beyond poker, we offer a suite of card games catering to regional preferences, featuring over 40 in-house games and facilitating the integration of over 10,000 additional games.

At EvenBet, we commit to our partners’ success, whether they are major industry players or new entrants, aiming to provide the necessary tools and support to ensure engaging and secure gaming environments for their users.

Reflecting on our partnership as EvenBet expands, we are excited to witness your marketing journey. From your vantage point, how has our collaboration played a role in enhancing the recognition and success of your brand?

Increased online and event visibility has significantly bolstered EvenBet Gaming’s growth this year, with projected revenue rising at least 40% in 2024. This enhanced public presence has not only solidified our brand recognition but has also eased our entry into new markets, like the Netherlands, Romania, and parts of Africa. your awards Earning the title of Best Poker Provider at the EGR B2B Awards 2024 was a pivotal achievement. With the year still in progress, we anticipate further milestones, affirming our strategy’s efficacy and the team's dedication, reinforcing our devotion to innovation and excellence in iGaming.

Building brand awareness and forging a robust presence in the market remains central to our strategy. With strong customer support and a product finely attuned to market demands, we remain confident in our business trajectory.

Our development endeavors focus on enhancing product expertise, promising top-notch features for clients globally. Our unwavering commitment to integrity and thorough anti-fraud practices persists. SEO initiatives We're working on a substantial initiative poised to influence the industry significantly. While this project has become traditional for us, this year’s iteration reaches unparalleled depths and detail.

Within the iGaming sphere, who do you regard as a significant source of inspiration?

We will soon reveal this to the media and industry at large, confident it will become a rich source of insights for many.

Our communication philosophy at EvenBet stems from a comprehensive, 360-degree marketing approach. Tailored marketing campaigns capitalize on the full spectrum of marketing tools, adapted to the target event or demographic, allowing us to connect profoundly with our audience by aligning with their motivations and challenges.

This year, by shifting our exhibition strategy to center on product-focused experiences, we've seen tangible benefits. At an event this September, we highlighted how this method has amplified our engagement, borrowing success strategies from the automotive industry.

Our branding motif echoes the complexity and expertise inherent in poker — games requiring skill and strategic thinking. This imagery builds trust with our partners, underscoring that our success is interlinked with the accomplishments of those we support.