Digital Marketing in 2022: Should We Stay the Course or Pivot?

The digital marketing realm constantly shifts and changes, much like the waves of the sea.

Keeping up-to-date with the latest trends is crucial. Falling behind may cost you the competitive edge as others move forward by staying informed about market shifts.

How can one best adapt to the continuous shifts in digital marketing? Keeping up with crucial marketing data is key to ensuring your business remains prominent.

You're in good hands. We're committed to preventing you from losing your way in the sea of digital marketing. Revpanda We have aggregated essential digital marketing insights from top sources like Hootsuite's 2022 Global Overview Report to guide you in making informed decisions.

As Leonardo da Vinci once said, 'Practicing without theory is akin to a sailor without a rudder or compass—uncertain of their destination.'

93% of all activities on the internet commence with a search engine query.

This highlight illustrates the importance of investing in a solid SEO plan. A strategic SEO approach can elevate your presence in search results while boosting your visibility. A report by the Search Engine Journal reveals that over 25% of users click on the top search result on Google. The click-through rate drops significantly for subsequent results, with the tenth listing only attracting a 2.5% CTR.

Citing the 2022 Hootsuite Digital Global Overview Report, individuals between 16 to 64 predominantly use the internet for information discovery (61%), staying connected with friends and family (55.2%), staying current with news (53.1%), and video consumption (51.5%).

Consider someone investigating ways to refurbish a classic 1966 Ford Mustang or seeking vintage parts sellers. Perhaps they're passing time with vintage car races on YouTube. Should you own a store offering parts for classic Mustangs, you’d naturally want these potential customers to find your business first. Employing the right SEO techniques can make this happen. An insider tip: Ensure that your SEO keyword strategy is appealing both to users and search engines alike.

Highlighting Google's dominance, last year saw Chrome accounting for 64.06% of all served web pages.

The growing force of marketplaces

Without overplaying the pun, digital marketplaces continue to exhibit robustness. Their extraordinary growth, particularly during the COVID-19 pandemic, has surpassed expectations. In merely eight weeks in April and May 2020, growth comparable to a decade occurred. More than 15 million shoppers in the UK have Amazon Prime, and by 2019, 281,257 sellers were on Amazon's UK marketplace.

Marketplaces empower brands by diversifying sales channels and amplifying online presence. The more people see a brand or product, the more memorable it becomes, increasing the chances of purchase or sharing product information with others.

Video Continues to Dominate Marketing Platforms

With the global shift online, video content has secured its place as a cornerstone of digital marketing strategies—an astonishing 74% of marketers reported that videos yield better returns on investment compared to static images. The surge in interactive ads, video sites, and live-streaming events fosters exceptional market engagement. COVID-19 pandemic Stories have the power to captivate the customer journey. Features like Facebook's video shopping or Instagram's direct-buy button have simplified the consumer's path. While promising, evaluating each platform's unique strengths and limitations is vital, ensuring your strategies align with your chosen brand and media.

Launched in 2016, TikTok has rapidly become the foremost platform for short-form mobile videos, transcending entertainment by redefining storytelling and challenging conventional internet dynamics. By the close of 2021, TikTok emerged as the leading web domain, surpassing even Google.

Enter TikTok stage left

Following TikTok's rapid ascent to over a billion users, brief videos have gained traction as a powerful tool in 2022, allowing concise yet impactful messages and fostering interactive brand content via polls, surveys, or dance trends. Yahoo Finance suggests one standout strategy: producing content on TikTok, then sharing it on LinkedIn for wider visibility.

Brand mascots are finding their stride on TikTok, with characters resonating more with audiences than other formats. Though their exact success remains a topic of discussion, it's clear these friendly figures help brands keep pace with TikTok's fast-evolving trends.

In 2022, it's projected that businesses will pump at least $80 billion more into digital ads to better engage with audiences in the digital realm. To excel on Google, companies aren't just advised to stay informed on social media trends but also to craft content rich in information. popping up left and right Google's enhanced search listings, known as rich snippets, provide more detailed page insights than standard links, displaying images, ratings, price ranges, authorship, dates, and even locations, thus driving more traffic from search result pages. doesn’t like mascots ?

Focus on Information-Rich Content

Long-form content not only diversifies link-building opportunities through varied keywords but also retains users longer on your site, fostering prolonged interactions that may culminate in sales. Expanding content with multiple pages offers better responses to user queries and increases potential customer interactions.

Best of luck in steering your digital marketing endeavors for 2022. Always remember, while we cannot change the wind's direction, adjusting our sails can lead us to our intended destination. increase your website’s SEO Revpanda is a distinguished global digital marketing agency with a profound grasp of both local and international markets. Our multilingual content writers, possessing rich industry experience, craft enduring materials.

Our signature SEO techniques elevate conversion rates, drive sales, and guide your online strategy positively. Additionally, we provide language advisories and international services to accurately localize content for the appropriate audience. Contact us.

to see how we can enhance your digital marketing strategy for 2022 and beyond.

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