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Project Overview
Industry:Affiliate market focused on online casinos.
Target markets:Latin America, Spain, Germany, Austria, Switzerland, the UK, and the Rest of the World.
Project scope:Enhancing the website's organic visibility and improving its conversion rates.
Time span:1 year
Our client entrusted us with comprehensive agency services, giving us full control to manage their website within a specified financial plan.
Services Provided
Challenges
After a series of acquisitions, the website faced complex challenges due to strategic updates by different managers, leading to duplicate content issues and keyword overuse, commonly known as content cannibalization. This confusion hindered the site's potential in search engine rankings.
Although the website generated substantial traffic and occupied top spots for crucial keywords, it faced difficulties in effectively converting this into revenue. This gap highlighted a disconnection between drawing in visitors and converting them, suggesting a critical area for improvement.
How We Solved It
From the start, we took a comprehensive and active stance, implementing leading industry practices and ensuring seamless team collaboration to achieve targets. This began with aligning all stakeholders to a unified vision, followed by an in-depth SWOT analysis of the website to guide both immediate gains and long-lasting growth strategies.
Initially, our focus was to address technical and content-related issues promptly, such as correcting code errors and fixing broken links. For a sustainable future, we developed a strategic plan to redesign the site for improved UI/UX, and to enhance conversion rates.
The Process
Our teams covering content, SEO, development, and product aspects performed a detailed analysis of the website. After this investigation, we conducted a SWOT analysis to pinpoint quick implementation opportunities and areas holding untapped potential.
Based on our insights, we put into action an immediate plan to address technical aspects: refurbishing code, refreshing backlink strategies, fixing broken links, and updating online content.
For more enduring results, we launched a site redesign initiative to improve UI/UX while consistently creating SEO-friendly content, utilizing legitimate link-building methods, and enhancing conversion through continual A/B testing.
Outcome: A doubling of organic traffic and an 80% rise in conversion rates.
Despite initial obstacles, our strategic efforts led to a remarkable over 100% increase in organic traffic throughout the year.
Furthermore, our focus on refining conversion rates reaped substantial benefits, as the website saw a conversion rate increase of 80%. This success was driven by a user-centric redesign and continuous A/B testing, improving user engagement and conversions.
12-month Graph
Last 6 months vs Previous 6 months
These outcomes affirm our thorough, adaptable approach to SEO and conversion optimization, proving our capability to achieve notable growth in challenging situations. We are dedicated to continuous enhancement, aiming to further increase traffic and conversions for our partners.
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