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Project Overview
Sector: Online Casino Affiliates
Focus markets: Germany, Spain, Norway, Finland, Japan, Poland, New Zealand, and other regions worldwide
Project objective: Driving organic traffic from specific countries using high-volume keywords with strong conversion potential.
Time span:2+ years
The site has been managed for our partner company for over two years, during which time Revpanda has delivered comprehensive SEO services, including strategy development and execution for improving SEO and boosting conversions.
Services Included in the Project
Challenges
The iGaming sector is incredibly crowded, and as affiliate marketing expands, it stands among the toughest SEO categories. With Google's algorithm updates coming in quick succession, search engine rankings have become unpredictable, challenging site owners to continually adapt their strategies.
Approach
From the outset, we have adhered to a strategic plan SEO best practices ensuring all product stakeholders shared the same objectives. This involved a holistic approach to the product, guided by our SEO experts.
Accordingly, we created SEO content in 7 languages , improving the website’s technical elements through state-of-the-art development , crowned it with white hat link-building services , and constructing PR campaigns and backlink strategies to enhance the site's off-page SEO performance.
Process
In the last quarter of 2022, the site’s strategy was updated to offer the best and most complete experience for users, all while maintaining an effective SEO strategy to boost organic traffic. This required prioritizing user experience (UX) and promoting a design and content strategy centered around the user.
The site was revamped with more features and capabilities, launching a new version in February 2023 that used the latest Google innovations and Lighthouse assessments. This involved updating SEO content in various languages, enhancing existing pages, and creating an EEAT profile for the site.
Outcome – 13% Growth Compared to the Previous Quarter
Although the initial weeks post-launch indicated a drop, the medium-term results (5-8 weeks) showed a remarkable rise in organic traffic. By the end of Q1 2023, the site consistently hit new daily traffic records weekly, coinciding with the full implementation of a Google Core Algorithm update. On the final day of Q1 2023, the site achieved its highest traffic ever with 824 organic visitors .
In a quarter to quarter comparison, adding over 6,500 more organic users via Google .
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