Strategies Employed by a Casino Operator to Minimize Affiliation Expenses and Achieve Financial Stability in Less Than a Year

Project Overview

An established online casino company, strongly rooted in markets such as New Zealand, Germany, and Australia, pursued a strategy to minimize affiliate costs. Part of this strategy involved strengthening its brand visibility using targeted approaches. SEO agency .

Challenge

The casino was incurring high costs from SEO affiliates exploiting branded terms. Implementing a strategic plan to improve their search engine presence was essential.

Although the objective was to reduce unnecessary affiliate expenses by revamping their website, the brand faced major obstacles along the way.

Similar to many other digital casinos, this company was created and operated using a white-label software solution for online casinos. While beneficial for overall business operations, this setup was not ideal for executing effective SEO strategies within the online casino market. .

To address this, we proposed a bespoke solution that significantly enhanced return on investment.

Solution and the Process

Initially, we have created a web design This involved implementing a branded strategy and ensuring that the most effective conversion rate optimization techniques were applied, enabling the client to fully capitalize on their branded online traffic.

Afterwards, we proceeded with the development We followed our technical SEO team's recommendations to ensure that Google could efficiently crawl and index our sites without technical difficulties. This was followed by content creation SEO content , localised for the target markets

Lastly, we have proceeded with building links focused on strengthening the authority of essential keywords.

Result

These efforts resulted in the launch of brand-new websites that quickly achieved top rankings in their desired search results pages within the intended regions. Remarkably, the project achieved a breakeven point in less than one year, followed by net revenue generation without additional affiliate costs after that.