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Project Scope
Betpack, a partner site managed by Revpanda for the client to drive organic visits, was receiving a steady influx of daily organic traffic. To capitalize on this, we applied state-of-the-art strategies to elevate the site's conversion rates. best CRO practices to boost the percentage of visitors completing desired actions on the website.
Challenges
Although one of the site's pages attracted hundreds of visitors per day, the transition from visits to user registrations and initial deposits was lacking. A comprehensive evaluation of conversion challenges and immediate enhancement actions was crucial for the client.
Through analyzing top-performing pages, we crafted a task list and customized a new layout to enhance the site's conversion potential.
The Pathway to Boosting Our Conversion Efficiency
Analysing the Page
Initially, we performed a comprehensive review to verify if the page met optimal conversion criteria and outlined a strategic task list for our operational team.
Monitoring the User behaviour
Subsequently, we observed user interaction on the page to discern which elements captured visitor interest and how to enhance their overall experience.
Redesigning the Landing Page
Using the insights gathered, we designed a fresh layout enriched with multiple call-to-actions, focused on maximizing user engagement.
Enhancing Content to Drive Conversions
Finally, we refined our content strategy for conversion, channeling traffic effectively through in-content call-to-action prompts.
Result – 250% More Conversion Generated
Once the strategic changes were in place, Betpack saw a remarkable change in its conversion metrics, culminating in a remarkable 250% improvement in overall performance .
The revamp of the landing page, combined with targeted content optimization for conversions, was crucial in fostering a more appealing and user-friendly experience. Implementing diverse calls-to-action and using data-driven insights on user behavior ensured that the platform did not just attract visitors but also effectively directed them towards signing up and making their first deposits. An additional impressive outcome was a huge rise in direct site visits , enhancing the brand's credibility through an updated look and location-specific features.
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