Betpack Case Study

Project Overview

Industry: Online Betting Affiliation

Geo: UK & ROW

Project goal: Boosting performance in organic searches by targeting specific niche keywords that offer high conversion opportunities.

Time span: 2+ years

For over a year, we managed our partner's website, during which we developed a robust SEO approach. Our strategy included a complete site overhaul, crafting new content targeted at emerging keywords, updating existing content, and innovating creative materials.

Challenges for the Project

Unlike affiliations with online casinos, betting partnerships constantly demand fresh and relevant content that is beneficial for users. Because this sector depends on frequent events and various games, consistently producing useful content presents a significant challenge, particularly when abundant key phrases are already heavily used.

Our approach

Upon beginning the project, our main goal was to produce new content, update old materials, and redo the website with a strong focus on the user experience. Afterward, we developed the project's community presence, including social media engagement and fostering a niche user community.

From a technical standpoint, we enhanced the website's user interface, improved its performance according to Google Lighthouse standards, and regularly established pertinent backlinks.

Result

By prioritizing user experience, we increased our relevance to niche audiences, achieving solid credibility and trustworthiness. This resulted in the website being highly recognized and rewarded by search engines, with daily organic visits rising from 50 to 250.